PTZ Camera
Duration: 5 months
Process: ID Concept to ID/ME stage
Brand: Aver
Form Exploration
To differentiate AVer’s product identity, I conducted a thorough competitive analysis and found that most market offerings are heavily geometric and lack a distinct brand identity. Consequently, with the CAM550, I was committed to creating an exceptionally unique design language that helps the AVer brand stand out in the marketplace.
Sketches
In order to acheive a design that can pop out from the PTZ-Camera warzone, I started my sketch with Asymmetry-Arm design, hoping that the design could not only catch everyones’ eyes but also become a strong identity for AVer brand.
Designed for both sides
A primary use case for a PTZ camera is ceiling installation, where the device is mounted upside down. Therefore, a key design objective for the CAM550 Pro was ensuring it maintains a clean, balanced aesthetic and functions flawlessly in both standard and inverted orientations
Extra Color Options
Wisarut Aroonkayan │ Yuh Shyan Lin
Email: Wisteinlin@gmail.com
Cel: +886 953-663-906
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